Les Miserables and The Phantom of the Opera are two of London’s longest running musicals, having both played for more than thirty-five years in the West End and neither show signs of going anywhere any time soon.
But which is the favourite amongst theatre goers?
Could this be because Les Miserables has been in the media a lot for the past few years?
Since the movie adaption was released in 2012, there has been a surge of new theatre goers visiting the production after seeing it on the silver screen.
More recently, the Queens Theatre (where the original musical ran for almost sixteen years) closed its doors for renovation work but in order to keep its title of longest running musical in the West End, opened a special concert version of the show at the Gielgud Theatre for a four-month stint until a new production of the musical could be opened back at the refurbished theatre (now named the Sondheim Theatre).
In April 2020, a filmed version of Les Miserables – The Staged Concert will be released on DVD and streaming platforms which is sure to once again create a surge of interest in the musical which is playing both in the West End and on tours around the world.
The Phantom of the Opera certainly doesn’t seem in danger of leaving the West End any time soon, but there is certainly some room for clever marketing campaigns to help boost sales and perhaps give Les Miserables a run for their money once again as the best musical in the West End.