IMMERSIVE | LDN – an immersive theatre space opens with THE GREAT GATSBY

IMMERSIVE | LDN is a 32,000sq ft historic building in the heart of Mayfair, which was home to the Queen Victoria’s Rifles Association until 2017. It includes three floors of immersive theatre and event spaces designated for performance, live gaming, events, escape rooms and private parties. For information about programming and venue hire visit

The venue will open its doors to the public on Friday 13 September with a 1920’s pop-up bar – The Davies Street Speakeasy which will be open from 5.00 – 11.30pm Wednesday to Saturday, until Saturday 13 October, and serving a selection of gins and Prohibition era cocktails.

To open the venue’s programming, The Guild of Misrule’s THE GREAT GATSBY, created and directed by Alexander Wright, will transfer to this brand-new West End venue with preview performances from Friday 18 October and press night on Thursday 7 November.

It’s the roaring twenties – an era of bootleg liquor, red hot jazz and hedonistic pleasures. Jay Gatsby has invited you to one of his infamous parties and that’s not an invite you want to turn down…

Producers Louis Hartshorn and Brian Hook, who are currently co-producing the forthcoming immersive production of THE WOLF OF WALL STREET – have just launched a new company IMMERSIVE EVERYWHERE, entirely dedicated to developing and staging theatre-led immersive experiences, and IMMERSIVE | LDN is the newest of their network of venues, which will house cafes, bars and rehearsal and workshop spaces to help the development of new work.

THE GREAT GATSBY allows audiences to fully immerse themselves into the world of Jay Gatsby and the glamour of the Roaring ‘20s. With cocktails, dancing and scandal, this heart-racing adaptation of the seminal jazz-age story puts the audience at the heart of the action.

First conceived in 2015 when director Alexander Wright and producer Brian Hook were running The Fleeting Arms – a pop arts and community pub in an abandoned building in York, the show then ran in York in 2016 with a parallel production in Sheffield in partnership with Theatre Deli. The Great Gatsby first came to London as part of VAULT Festival in 2017 and sold out before the show opened. Since then the show has run in Wales in co-production with Theatr Clwyd, at Halifax’s Square Chapel, and at Castle Howard in North Yorkshire. All the while the show has played night after night in London, inviting audiences into the hedonistic world of F. Scott Fitzgerald’s extraordinary tale, and in 2018 it became the UK’s longest running immersive production.

Photo: Helen Maybanks

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